Our philosophy
Demands and market
We focus our activity on your demands as customers but also as consumers. We are a successful company because we understand the importance of your satisfaction with our products and our services. But we are also successful because we want to be close to the market and respond dynamically to its changing needs.
Quality and innovation
Our goal is to offer you products of guaranteed freshness and quality. In order to achieve this goal in the future we work on the improvement of quality assurance in all areas. Likewise, we work tirelessly on optimization of our modern farming system and on product innovations. With these measures we ensure that you always get the best products.
Control of the value chain
In order to guarantee the high quality of our products it is vital to take control of the value chain, which begins at animal feed production and ends on the shelf in the store. That is why we operate our own feed mill, farming systems and meat processing.
Social responsibility
We make an important social contribution in the regions where we are active. We offer our employees in Switzerland and in Hungary the opportunity to participate in training and development. In Lajosmizse (Hungary) we play an important role in the local and regional economy as major employer and buyer of local produce. Long-term partnerships with our employees, customers and suppliers are important for us and vital for the company’s sustainable success.
Responsible consumption
Our well-kept, constantly monitored stables prove that we have met the challenges posed by the changing need of Swiss customers for responsible consumption. Modern self-developed farming systems, where animal welfare is the focus of attention, allow you to enjoy healthy rabbit meat while taking responsibility for their welfare.
Dynamic market and core business
We have an open and ambitious approach to new business areas because we know that the market is dynamic and the needs of our customers change. Our core business is and will always be rabbit meat. Here we play a leading role all over Europe and we constantly expand our core competence with strong innovative thrust.